Under new ownership since 2009, the leading Nordic optician group Synsam has achieved stellar growth both in terms of the number of outlets and number of employees. It has become the biggest optician chain in Norway, with a revenue of more than NOK 796 million. Since 2010, First House has assisted Synsam Norway and their CEO as strategic advisers. Services provided by First House have included developing Synsam's communication strategy and various activities aimed at strategic positioning and supporting Synsam's growth initiatives. This work has involved the development of Synsam's strategic narrative and its rollout internally, within the industry and in the wider market.